How it Works
AI is a collection of technologies that excel at extracting insights and patterns from large sets of data, then making predictions based on that information. That includes your analytics data from places like Google Analytics, automation platforms, content management systems, CRMs, and more.
Artificial Intelligence is a technique that enables machines to mimic human behavior. Whereas, Machine Learning is a subset of Artificial Intelligence. It is the science of getting computers to act by feeding them data and letting them learn a few tricks on their own, without being explicitly programmed to do so.